H&M Love It For Longer

Interactive App & Display Design

Created With: Figma

The purpose of this assignment was to conceptualize and design an interactive brand experience for a brand of our choice; the overall experience and campaign aimed to provide a solution to a social issue. As a 3-person group project, our team chose H&M as the brand and sustainability as the social issue. Love It For Longer was our group’s proposed campaign solution to the claims centered around fast, disposable fashion. It featured H&M shifting its perspective toward consumers, owning its claims in the fashion industry, and taking the next step by introducing the concept of upcycling and reimagining clothes people already have, rather than contributing to disposable fashion and landfills.

My role in the group was to design and prototype the interactive assets. I developed an app, meant as an extension to the existing H&M app, featuring upcycling tutorials, techniques, and community boards for people to share ideas and find like-minded individuals who value the well-being of the planet. I also developed the ‘Closet Remix’ interactive display, which was created for in-store usage. Based on what the customer is looking to upcycle, they can use the display to discover new ways to update their existing piece of clothing and transform it into a whole new piece.