Headspace Integrated Campaign

Project Type: Motion Media and Digital Development

Created With: Adobe AfterEffects and Adobe Photoshop

Headspace is a mental health app accessible to anyone, offering multiple services, such as coaching and therapy. Intended for a quick 30-second YouTube ad, I experimented with how typography and audio can influence a viewer with the sensce of sound. The strategy was to create a video that resembled an everyday person and showed how hectic and stressful life can be. The video then transitions to indicate how the Headspace app can benefit an individual’s mental health and bring calmness to their life.