Luxury Experience Package

Project Type: Digital Development and Physical Production

Created With: Adobe Illustrator, Adobe Photoshop, SCAD Fabrication Labs, Acrylic, Box, Acrylic Paint, and Glass

The objective of this piece was to create a printed item accompanied by three promotional items for a luxury event/experience. I've played tennis ever since I was little, and it's a big part of my life, so I wanted to incorporate my love for the sport into my project. I thought of a major, mainstream event in the world of tennis and decided on the US Open Tennis Tournament, held in New York.

 The items are meant to be handed out and taken home as a package to the visitor who pays for the VIP experience within the Courtside Suite. The items included within the package are a lookbook consisting of images of players and promotions, a VIP badge within a folder sleeve, a menu for the complementary bar and food that's available within the suite, and lastly a glass engraved with the name of the suite.